Explore the dynamic landscape of Chinese social media in 2024, where platforms like WeChat, Little Red Book, and Alipay redefine digital commerce and engagement. With Silkpay's expertise, businesses can leverage these platforms to enhance brand visibility and connect with millions of active users.
Read MoreWeChat is a multifunctional social media platform with more than a billion monthly users. In this article, we'll explore what is WeChat marketing, why it's crucial, and how to harness its potential for your business. Join us to unlock the secrets of WeChat marketing and discover how it can enhance your business strategy.
Read MoreWith more Chinese customers dining out globally, it becomes essential for restaurants to cater to their specific payment preferences. In this article, we will explore the importance of creating the best experience for Chinese customers, and nine key strategies for serving Chinese customers in the food and drink industry.
In today's global hospitality industry, customizing the payment journey for Chinese customers greatly influence their satisfaction. In this article, we will explore why you need to create a personalized payment experience for our Chinese customers? How to create the best payment experience for Chinese customers?
Read MoreKnowing China’s biggest shopping festivals is a must if you deal with Chinese clientele, reaching out to the Chinese clientele now is the perfect timing to convert them into buyers and enlarge your Chinese consumers’ portfolio. What is the “618” shopping festival? What do you need to know about it? Why is it important for your brand? And how to sell to Chinese clients on this big shopping day?
Read MoreAs the summer season approaches, the relief of travel restrictions gives hope to merchants who have closed their doors for so long. Many are waiting for the return of the world's highest spenders. When will Chinese tourists return to Europe? And how should merchants welcome the 60 million consumers who are willing to travel outside of China once the restrictions are lifted?
Read MoreThis guide contains answers to all questions regarding Alipay: What is Alipay? What is Alipay’s story? How does Alipay work? Why is Alipay so popular in China and overseas? What are Alipay’s benefits for clients and merchants? How to use Alipay for your marketing strategy to drive revenue? How to accept Alipay in your store?
Read MoreAs social commerce grows in China, WeChat mini-programs are becoming more popular and an essential tool for cross-border e-commerce. In this guide, we introduce WeChat mini-programs and discuss their importance for brands that target the Chinese market. We also show a tutorial on how to create your own mini-program from scratch and start selling to Chinese customers right now.
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